It is the researcher's responsibility to select only sample frames that:
A) perfectly represent the true population
B) have the least amount of error at a reasonable cost
C) have no error regardless of the cost
D) have error limited to 20%-30%
E) none of the above; researchers do not choose the sample frame
B
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Yummy Peanut Butter created a new coconut-flavored peanut butter that it tested in a small number of representative cities. The company plans to use the results to forecast national sales and profits. Which of the following did the firm use?
A) controlled test markets B) simulated test markets C) standard test markets D) ambush marketing E) affinity marketing
Alternate steps specify what steps are to be taken if a step in the ________ does not go according to plan
A) sub-flow B) exception flow C) normal flow D) scenario