Yummy Peanut Butter created a new coconut-flavored peanut butter that it tested in a small number of representative cities. The company plans to use the results to forecast national sales and profits. Which of the following did the firm use?
A) controlled test markets
B) simulated test markets
C) standard test markets
D) ambush marketing
E) affinity marketing
C
Business
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The .biz extension is used for large-business websites
Indicate whether the statement is true or false
Business
A team that has a good plan, but is also willing to adjust their master plan and adapt when conditions call for it demonstrates high ________, an important variable in successful team processes
A) goal specificity B) goal congruency C) social loafing D) diversity E) reflexivity
Business