In a recent study of retail daily sales by stores at a mall in Kansas, the minimum daily sales was $700 and the maximum was $51,000. If you wish to construct a frequency distribution with 10 classes, the minimum class width would be $5,100

A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs

Indicate whether the statement is true or false a. True b. False

Which of the following is a direct communication that marketers can use to communicate with a target market?

A) personal selling B) advertising C) sales promotions D) sponsorships E) public relations