A subdivision is planned for forty houses, each with its own in-ground swimming pool. A contractor estimates it will take him 30 hours to build the first pool and that there is a 90% learning curve associated with this process

Ferrari sports cars claim superior quality, performance, and style. Ferrari provides "perfection" at a premium price to keep its brand image intact. Which type of value proposition does Ferrari most likely position its products with?

A) more for the same B) more for more C) less for much less D) the same for less E) more for less

Which of the following is NOT characteristic of secondary research?

A) It can be expensive. B) It focuses on someone else's primary research. C) It is referred to as "desk research." D) It includes online databases.