Ferrari sports cars claim superior quality, performance, and style. Ferrari provides "perfection" at a premium price to keep its brand image intact. Which type of value proposition does Ferrari most likely position its products with?
A) more for the same
B) more for more
C) less for much less
D) the same for less
E) more for less
B
Business
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Which ethical principle holds that a manager faced with a moral choice must act in a way that he/she believes is right and just for any person in a similar situation?
A. The disclosure rule B. The Doctrine of the Mean C. The categorical imperative D. The Might-Equals-Right Ethic
Business
Identify ways in which companies facing customer complaints can recover customer goodwill
What will be an ideal response?
Business