Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________

Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?

A) remembering customers' birthdays to send them cards to maintain a personal connection and request referrals B) sending regular emails to customers to check on the performance of a previously purchased AdVance fertilizer C) sending emails reminding prospects that AdVance can mix custom fertilizer formulations D) tracking the salesperson's activities and sales on a weekly and monthly basis E) determining what information is still needed to complete the customer's file

Based on the doctrine of respondeat superior, principals are liable for the negligent conduct of agents acting within the scope of their employment

Indicate whether the statement is true or false