Which of the following news stories would attract interest through oddity?
A. City council fiercely debates new zoning law.
B. Corporate mergers affect the local job market.
C. A farmer grows a 300-pound pumpkin.
D. A celebrity chef opens a local restaurant.
C. A farmer grows a 300-pound pumpkin.
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As the chair of the United Way campaign, Maggie wanted to convince all her coworkers to sign a
pledge card donating money to the United Way. Her purpose was A) agenda setting. B) strengthening commitment. C) weakening a feeling. D) inducing a specific action. E) creating a new perspective.
A speaker's credibility is influenced by a number of different factors; however, it is important to remember that credibility is primarily based on
a. the message. b. the style of the speaker. c. a speaker's appearance. d. the audience's perception.