Basically, a ________ is the social media interface between a company and its external stakeholders
A) media maven
B) community manager
C) social media networker
D) computer marketing manager
B
Explanation: B) In the narrowest sense, a community manager is the social media interface between a company and its external stakeholders.
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An assessment of which of the following would be MOST likely to appear in the marketing situation of a marketing plan?
A) the marketing mix B) the break-even point C) the cultural environment D) an implementation schedule E) the company's mission
Consider two firms, Go Debt corporation and No Debt corporation. Both firms are expected to have earnings before interest and taxes of $100,000 during the coming year
In addition, Go Debt is expected to incur $40,000 in interest expenses as a result of its borrowings whereas No Debt will incur no interest expense because it does not use debt financing. However, No Debt will have to pay stockholders $40,000 in dividend income. Both firms are in the 40 percent tax bracket. Calculate the Earnings after tax for both firms. Which firm has the higher after-tax earnings? Which firm appears to have the higher cash flow? How do you account for the difference?