An assessment of which of the following would be MOST likely to appear in the marketing situation of a marketing plan?
A) the marketing mix
B) the break-even point
C) the cultural environment
D) an implementation schedule
E) the company's mission
C
Business
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A firm sells its accounts receivable to a factor at a 2% discount. If the average collection period is 1 month, determine the effective annual rate of interest on the factoring.
A) 27.43% B) 30.73% C) 29.63% D) 28.53%
Business
OXO's television commercials show large, extended families bonding around their kitchen gadgets as they prepare Thanksgiving dinner together. Using Maslow's framework, which basic human need does this approach appeal to?
A. Safety needs B. Physiological needs C. Esteem needs D. Social needs
Business