When determining if an item is a fixture the court would most likely give the MOST consideration to:
A. The cost of the item.
B. The use of the item.
C. The size and replacement cost of the item.
D. The age of the item.
Answer: B. The use of the item.
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A) Web 1.0 B) Web analytics C) cyber security D) brand engagement
When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market
Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction? A) developing brand awareness B) building customer traffic C) enhancing purchase actions D) establishing product category E) enhancing firm image