Creating a computer file that holds the raw data from all the completed surveys is called data entry

Answer the following statement(s) true (T) or false (F)

1. In the long run, the all-you-can-afford approach affords the best opportunity for marketing success. 2. With the all-you-can-afford method, the marketing manager focuses on the competitive marketplace and specifically on comparing promotion expenditures across all key competitors in the market to find a budget number that matches. 3. The goal to inform is to impact customer perception of a product, especially in comparison to competitor's products. 4. Several researchers define the website interface on seven dimensions, including context, content, community, customization, communication, connection, and commerce. 5. Geo-location marketing is the use of geographic data to drive marketing messaging and other marketing decisions.

A daily cash count of register receipts made by a cashier department supervisor demonstrates an application of which of the following internal control principles?

a. Documentation procedures. b. Segregation of duties. c. Establishment of responsibility. d. Independent internal verification.