Which of the following leads to cultural pollution?

________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives

A) Perceived usefulness B) Failure avoidance rate C) Total customer benefit D) Customer-perceived value E) Competitors' market share rate

Research indicates that when two people communicate, nonverbal messages convey:

A) much less impact than verbal messages B) slightly less impact than verbal messages C) slightly more impact than verbal messages D) much more impact than verbal messages E) the same impact as verbal messages