Why is m-commerce considered an important form of direct marketing?
What will be an ideal response?
M-commerce is mobile commerce conducted over smartphones and other mobile devices. This is an important medium for direct marketing because almost 70% of the world's population has a mobile phone.
Business
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The scope of the work to be done by the auditor on the audit is described in which document?
a. Contract letter.. b. Management letter.. c. Representation letter. d. Engagement letter..
Business
Which of the following strategies should a company NOT adopt if it wants to win a format war?
A) Developing killer applications B) Developing complementary products C) Joining forces with other companies to develop new technologies D) Aggressively marketing to jump-start demand E) Charging extremely high license fee for the technology
Business