Which of the following strategies should a company NOT adopt if it wants to win a format war?
A) Developing killer applications
B) Developing complementary products
C) Joining forces with other companies to develop new technologies
D) Aggressively marketing to jump-start demand
E) Charging extremely high license fee for the technology
E
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Why do Mexican accounting standards require all nonmonetary assets and liabilities to be restated in terms of purchasing power of the Mexican currency?
A. To properly reflect exchange rate gains and losses in the financial statement B. In order to reflect the historical cost of the assets and financing associated with these assets C. To reflect the high rates of inflation that Mexico has experienced D. Because historical costs overstate the value of the assets and corresponding claims on resources
Companies should continuously collect marketing intelligence data
Indicate whether the statement is true or false