A buyer group's power is directly impacted by its prestige and the size of its orders

The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

A) branded entertainment B) product placement C) lifestyle marketing D) guerilla marketing

Which of the following best explains the success of the sogo shosha?

A) access to information about global economic conditions B) ability to generate e-commerce profits and sales C) support from local and foreign governments D) acquisition of intellectual property rights