The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

A) branded entertainment
B) product placement
C) lifestyle marketing
D) guerilla marketing

B

Business

You might also like to view...

Concession-making requires that each side relax some of its demands to meet the other party's needs. Concession making is rare in international negotiation.

a. true b. false

Business

According to the FLSA, agricultural employees, live-in maids, and taxi drivers are always eligible for overtime pay

Indicate whether this statement is true or false.

Business