An export trading company ________
A) is a business that buys and sells products in many countries, either in its own name or as an agent for its buyer-seller clients
B) typically offers a wide range of services such as exporting, shipping, storing, distributing, and others to their clients
C) is formed by an agreement by which a licenser gives a foreign licensee the right to use a patent, trademark, copyright, technology, and products in return for a percentage of the licensee's sales or profits
D) Both A and C above
D
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Westland, Inc. owns a delivery truck. Which of the following costs, associated with the truck, will be treated as a revenue expenditure?
A) oil change and lubrication B) major engine overhaul C) modification for new use D) addition to storage capacity
In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?
A) click-through rate B) copytesting C) emotional reaction tests D) monitoring web chatter