In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?
A) click-through rate
B) copytesting
C) emotional reaction tests
D) monitoring web chatter
D
Business
You might also like to view...
After a customer has selected a book from Amazon.ca's website, other books with similar topics are suggested. What is Amazon.com using?
a. component service b. mass customization c. nonprofit marketing d. customized service
Business
Part of ensuring integrity is identifying authorized users and granting them access privileges
Indicate whether the statement is true or false
Business