In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?

A) click-through rate
B) copytesting
C) emotional reaction tests
D) monitoring web chatter

D

Business

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After a customer has selected a book from Amazon.ca's website, other books with similar topics are suggested. What is Amazon.com using?

a. component service b. mass customization c. nonprofit marketing d. customized service

Business

Part of ensuring integrity is identifying authorized users and granting them access privileges

Indicate whether the statement is true or false

Business