An internal talent focus requires a firm to invest in employee training and development

Flighting as an advertising timing pattern is most useful when ________

A) purchase cycle is rather frequent B) substantial advertising budget is available C) items are seasonal D) tightly defined buyer categories exist E) there are expanding market situations

A firm issued three-month commercial paper with a $2,000,000 face value and received $1,964,000. The effective annual rate that this firm is paying is closest to ________

A) 8.0% B) 7.5% C) 1.8% D) 7.3%