Describe the importance and effectiveness of storytelling when crafting business communications
What will be an ideal response?
Storytelling allows you to build reader interest. A key reason storytelling can be so effective is that stories help readers and listeners imagine themselves living through the experience of the person in the story. Ideas conveyed through storytelling tend to thrive because stories "put knowledge into a framework that is more lifelike, more true to our day-to-day existence." In addition, stories can demonstrate cause-and-effect relationships in a compelling fashion. You may not remember all the rules and guidelines, but chances are you will remember what happened to that person who sounded a lot like you. This ability to share organizational values is one of the major benefits of using storytelling in business communication, particularly across diverse workforces. In addition to its important communication function, storytelling can also serve as a means of strategic business analysis.