Jersey Mike's Sub Shop offers its customers a card to stamp each time they buy a sandwich. When the card is full, the customer can redeem it for a free sandwich. This sales promotion is a _____
A) buying allowance
B) frequent-user incentive
C) coupon
D) premium
E) loyalty reward
B
Business
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Robert Katz theorized that ________ skills are comprised of analytical thinking and understanding complex organizations, while ________ skills are about building interpersonal relationships and cooperative teamwork.
A. technical; conceptual B. conceptual; human C. soft; technical D. innovation; soft
Business
Which of the following is NOT a trend that is expected to provide new opportunities for marketers of services?
A) changing demographics B) declining levels of patriotism C) technological advances D) proliferation of information E) globalization
Business