A construct provides us with a mental concept that represents real-world phenomena and, while useful to build complex theories, has no place in defining marketing research problems

List and briefly discuss the three different kinds of purchases or buy classes made by organizations

What will be an ideal response?

Low perceived risk, high experience with a retailer, and high satisfaction with past purchases generally are characteristics of _____

a. extended decision making b. cognitive dissonance c. routine decision making d. limited decision making