Low perceived risk, high experience with a retailer, and high satisfaction with past purchases generally are characteristics of _____

Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________

A) point-of-purchase promotions B) sweepstakes C) team selling D) event marketing E) personal selling

Upon completion of the northwest-corner rule, which source-destination cell is guaranteed to be occupied?

A) top-left B) top-right C) bottom-left D) bottom-right E) the cell with the lowest shipping cost (or at least one of them if there's a tie)