Coca-Cola is one of the most respected companies in the world. The company has earned this reputation through what it calls "citizenship initiatives," which range from funding a floating library on the Amazon River to building schools in China to renovating a museum in St. Petersburg. However, Coca-Cola faces several ongoing challenges. Most serious is the allegation that by encouraging people to
drink sugary carbonated drinks, Coke shares responsibility for the obesity epidemic. Another problem is rising anti-American sentiment furthered by resentment against U.S. foreign policy. One of the accolades of which Coke is proudest is praise from the environmental group Greenpeace for phasing out cooling equipment that released greenhouse gases. The company's spokesperson said, "By listening to people, we have the opportunity to make our company better." Coke could use _____ to summarize the perceived relationships between environmental factors and possible organizational responses.
a. cognitive maps
b. perceptual maps
c. response matrices
d. behavioral graphs
e. response hierarchies
A
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A large firm in the automotive aftermarket business wants to improve its current situation, which is characterized by excess inventory, incomplete information, high logistics costs, slow reactions to environmental change, and loss of profits at the retail level. Will supply chain management be of any help to the business?
a. Yes, supply chain management, unlike other management philosophies, is not customer-driven. b. No, supply chain management requires an extensive investment in time and resources to make it worthwhile. c. No, supply chain management is only applicable to distribution strategies for products being sold in the business market. d. Yes, supply chain management is designed to coordinate and integrate all the activities from raw materials to product consumption.
Which of the following describes the function of search engines that act as collections of business Web sites representing diverse products?
A) Internet service providers B) Electronic storefronts C) Cybermalls D) E-catalogs E) Interactive retailing