A circle-trip allows passengers to utilize different points of origin or departure.

Which of the following statements about the lifetime value of a customer is true?

A) CRM helps companies identify their customers' lifetime value. B) All customers have the same lifetime value. C) A customer's lifetime value is easy to calculate. D) A company can either increase customer share or a customer's lifetime value, but not both. E) The value of the customer is related to the value of the brand.

Which of the following is NOT a potential source of outside financing for a corporation?

A) new bank loans B) new long-term debt C) sale of new equity D) additions to retained earnings