A person whose characteristic response to conflict is __________ may believe that one should be obliging, complacent, pliable, yielding, unselfish, and meet the wants and needs of others

Honda Town, a major marketing company, was under intense public scrutiny last year because of major scandals in financial reporting. Which key theme should be addressed in its annual report to explain all the allegations?

a. Corporate governance andaccountability b. Candor and completeness c. Environmental sensitivity and conciseness d. Accountability and environmental sensitivity

Objectives needing approval should be written to fit the S.M.A.R.T. model. During this phase, practitioners should also do which one of the following?

a. research which target audiences is key to the campaign’s success b. get buy-in from organization’s dominant coalition c. build relationships with members of the media who may support the campaign d. provide a clear rationale for the objectives based on supportive secondary research