Measuring the Internet audience by counting the number of "hits" and the number of time someone logs onto the page is a reliable method for determining audience exposure

A person who thinks his or her culture is superior to other cultures (e.g., "the American way is the right way.") is said to be ________.

Fill in the blank(s) with the appropriate word(s).

If you are engaged in a conflict in a highly impersonal situation (like talking to an insurance company), asking for the person's name so you can use it when you call back is a strategy Hocker and Wilmot call "calm persistence."

Answer the following statement true (T) or false (F)