Carlos had $5,000 in capital losses last year and $8,000 in capital gains this year. He will include with (or exclude from) his other income this year

Contribution margin

a. is always the same as gross profit margin. b. excludes variable selling costs from its calculation. c. is calculated by subtracting total manufacturing costs per unit from sales revenue per unit. d. equals sales revenue minus variable costs.

Your firm is in the process of moving from focusing on a financial scorecard as the basis for running and evaluating the organization to a marketing scorecard approach

What is a marketing scorecard approach and what might be some of its components?