Your firm is in the process of moving from focusing on a financial scorecard as the basis for running and evaluating the organization to a marketing scorecard approach
What is a marketing scorecard approach and what might be some of its components?
Top management is going beyond sales revenue alone to examine the marketing scorecard. Today, the shift to the marketing scorecard attempts to interpret what is happening to market share, customer loss rate, customer satisfaction, product quality, and other measures. Managers know changes in marketing indicators predict changes in financial results.
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The seller asked their broker the buyer's race. The broker respectfully refused to answer their request. Did the broker violate their fiduciary relationship with the seller?
A. Yes, the broker must make all disclosures. B. Yes, the broker must follow the seller's instructions. C. No, discussion of race would be a violation of the fair housing law. D. No, discussion of race would be a violation of the statute of fraud.
Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies
Indicate whether the statement is true or false