The ________ format asks respondents to indicate their degree of agreement or disagreement with a statement

Answer the following statement(s) true (T) or false (F)

1. A smaller market segment will always be more effective. 2. A great product comes from having good differentiation. 3. One of the biggest mistakes a brand can make is having a product positioning that is inconsistent with the brand's positioning. 4. Consumption can be either actual physical consumption or consuming a service. 5. Routine purchases are an example of high involvement purchases.

Paradiso Company manufactures dolls that are sold to various distributors

The company produces at full capacity for six months each year to meet peak demand; the manufacturing facility operates at 80% of capacity for the other six months of the year. The company has provided the following data for the year: No. of units produced and sold 400,000 units Sales price $40 per unit Variable manufacturing costs $20 per unit Fixed manufacturing costs $1,000,000 per year Variable selling and administrative costs $5 per unit Fixed selling and administrative costs $500,000 per year Paradiso receives an offer to produce 6,000 dolls for a special event. This is a one-time opportunity during a period when the company has excess capacity. What is the minimum sales price the company should accept for the order? A) $15 B) $40 C) $20 D) $25