Answer the following statement(s) true (T) or false (F)
1. A smaller market segment will always be more effective.
2. A great product comes from having good differentiation.
3. One of the biggest mistakes a brand can make is having a product positioning that is inconsistent with the brand's positioning.
4. Consumption can be either actual physical consumption or consuming a service.
5. Routine purchases are an example of high involvement purchases.
1. False
2. True
3. True
4. True
5. False
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Agreements between competitors that have the effect of diminishing competition are called ________
A. vertical competition agreements B. cross-licensing agreements C. multiple licensing agreements D. horizontal competition agreements
The profitability index can break down completely when dealing with multiple resource restraints
Indicate whether this statement is true or false.