On a purely theoretical basis, NPV is a better approach when selecting among two mutually exclusive projects

AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services

Which principle of internal branding does this example portray? A) choosing the right moment to capture employees' attention and imagination B) furnishing energizing and informative internal communication C) bringing the brand alive for employees D) linking internal and external marketing E) understanding how brand communities work

A Web-based bridal registry is an example of solutions selling

Indicate whether the statement is true or false