In the context of marketing, promotion is best described as:
a. the paid placement of advertising where consumers shop.
b. the communication intended to influence consumer purchase decisions through information, persuasion, andreminders
c. the efforts that focus more on building goodwill among all stakeholders than on generating immediate salesby final consumers.
d. any activity designed to increase sales that doesn't involve advertising or personal selling.
b
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In the public school system, students get stressed out by having to take so many standardized ________ (test)
A) testes B) tests C) test
The sociogram approach is useful in _____
a. finding subgroups or cliques that are disruptive to organization efficiency b. evaluating the social structure of an organization c. drawing a diagram of the social and technological network of the organization d. identifying individuals who are informal leaders so that they may be promoted to management e. understanding communication patterns