The unique combination of benefits received by targeted buyers at a specific price is known as ______.

Which of the following is a major function of marketing research?

A) develop the budget for a promotional program B) scan for opportunities and threats C) develop a marketing strategy D) conduct industrial espionage

It has been said that the only thing worse than having a problem is to have a problem and not be aware that you have it!

Indicate whether the statement is true or false