Which of the following is a major function of marketing research?
A) develop the budget for a promotional program
B) scan for opportunities and threats
C) develop a marketing strategy
D) conduct industrial espionage
B
Business
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Which of the following is a location analysis technique typically employed by a service organization?
A) purchasing power analysis B) linear programming C) queuing theory D) transportation method E) locational cost-volume analysis
Business
When forecasting fixed asset requirements, the projected fixed asset balance will
A) not increase proportionally if excess capacity exists. B) not increase proportionally with sales if the existing level of fixed assets is sufficient to support current sales. C) always increase proportionally with sales. D) remain the same since the balance is fixed.
Business