The middle level of brand positioning is ________

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?

A) differentiated marketing B) affiliate marketing C) guerrilla marketing D) affinity marketing E) grassroots marketing

Given the data below for the Zoom Corporation, its required return is

1. Beta = 0.8 2. Expected price appreciation = 7% 3. Market risk premium = 8% 4. Risk free rate = 4% 5. Next year's dividend = $1.00 6. Current market price = $50 A) 10.4%. B) 12.0%. C) 12.4%. D) 15.0%.