When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
A) differentiated marketing
B) affiliate marketing
C) guerrilla marketing
D) affinity marketing
E) grassroots marketing
E
Business
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Psychographics use lifestyle profiles to target markets
Indicate whether the statement is true or false
Business
Consumer-oriented promotion gives customers a reason to purchase the product. This process represents:
A) push promotion. B) pull promotion. C) horizontal promotion. D) vertical promotion.
Business