How did Baskin-Robins create media interest in its Wacky Summer Flavors campaign?
a. by sending links for its YouTube videos to traditional media
b. it named two new flavors after TV celebrities
c. it created flavors related to three holidays
d. through interesting stories about its flavors
d. through interesting stories about its flavors
Communication & Mass Media
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According to the model of identity development for minority group members, in which stage individuals develop a strong minority cultural identity by learning her/his culture and history, while rejecting the majority culture?
a. Pre-encounter b. Encounter c. Immersion-emersion d. Internalization-commitment
Communication & Mass Media
Which of the following is NOT a benefit of programming local news?
a. exclusivity of product b. brand-building c. cost containment d. revenue enhancement e. limited local inventory
Communication & Mass Media