Compared with undifferentiated marketing, differentiated marketing is more likely to lead to ________
A) reduced sales in each market segment
B) weaker product position in each market segment
C) higher costs of doing business
D) redundancy in product design across market segments
E) smaller market share in the industry
C
Business
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What is a customer-management organization? When should a customer-management organization be adopted?
What will be an ideal response?
Business
Customization as a method to effect differentiation is an approach taken when ________
A) customer safety is paramount B) customer needs are diverse C) a product has a single, notable feature D) a product has features that a competitors' products does not
Business