What is a customer-management organization? When should a customer-management organization be adopted?
What will be an ideal response?
A customer-management organization deals with individual customers rather than the mass market or even market segments. It is suitable when a close customer relationship is advantageous, such as when customers have diverse and complex requirements and buy an integrated bundle of products and services.
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Gomez Corporation issues 800, 10-year, 8%, $1,000 bonds dated January 1, 2012, at 96. The journal entry to record the issuance will show a
A. debit to Cash of $800,000 B. credit to Discount on Bonds Payable for $32,000 C. credit to Bonds Payable for $768,000 D. debit to Cash for $768,000
With the ________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes
A) conjunctive B) lexicographic C) elimination-by-aspects D) primary E) secondary