The personality trait of openness relates primarily to how eagerly a person enters into relationships with other people

Relationships that result in strategic partnerships go through four stages including:

A. Awareness, exploration, expansion and commitment B. Awareness, integration, designation and expansion C. Exploration, change, dynamics, restoration D. Suggestion, response, communication, concurrence E. Beginning, adjustment, middle, end

In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships

A) direct marketing B) advertising C) public relations D) predictive analyticals E) indirect procurement