Positioning is sometimes difficult because:
a. Alternatives are in the minds of the target audience, and anticipating all the possible alternatives is difficult
b. Organizations don't want to spend the money to figure out what position they should be in
c. Market niches don't respond to positioning
d. Doing nothing is easier, and a company can avoid being positioned if it does nothing
e. Nonprofits are really all alike and can't be differentiated
A
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Setting and achieving __________ ___________ ____________ signals a firm's growth in both competitiveness and _____________ in the marketplace.
Fill in the blank(s) with the appropriate word(s).
Under a defensive strategic market plan, calculate the market demand of a particular product that generates sales revenue of $32 million at a market share of 15 percent
A) $480 million B) $4.8 million C) $46.9 million D) $213.3 million E) $320 million