Under a defensive strategic market plan, calculate the market demand of a particular product that generates sales revenue of $32 million at a market share of 15 percent

Service guarantees have been proven to be of little value in attracting and satisfying customers.

a. true b. false

All of the following are international business translation problems EXCEPT which of the following?

A) All written work requires back translation in order to be understood in a second language. B) Because languages and the common meaning of words are constantly evolving, the intended meaning of a word may be different from what the listener or reader understands. C) Some words in one language simply don't have a direct translation into another language. D) Words mean different things in different contexts, thus the wrong context may be translated.