In the marketing mix, product includes the goods and services the company offers to the target market, while promotion includes advertising

The norms, language nuances, buying habits, and business practices of multicultural markets need to be factored into the initial formulation of a marketing strategy, rather than added as an afterthought

Indicate whether the statement is true or false

________ conflict occurs between different levels of the same channel, while ________ conflict occurs among firms at the same level of the channel

A) Horizontal; vertical B) Vertical; horizontal C) Contractual; corporate D) Corporate; franchise E) Wholesaler; retailer