There are some situations when the best response to another is not a verbal one. Instead, at times it can be more appropriate to
A) involve other people.
B) just keep listening.
C) provide a nonverbal gesture, such as a hug or pat on the back.
D) leave the person alone to think for himself or herself.
Answer: B
Communication & Mass Media
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This is a measurement of how many different listeners hear the commercial:
a. impressions b. reach c. share d. both A & B e. both B & C
Communication & Mass Media
______ are metrics that are looking at the effects of content and messages from the audience, like reactions, feedback, and actions taken by the audiences.
A. Outcomes B. Outputs C. Impact D. Activities
Communication & Mass Media