This is a measurement of how many different listeners hear the commercial:

a. impressions
b. reach
c. share
d. both A & B
e. both B & C

.B

Communication & Mass Media

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_________ is the process of receiving, constructing meaning from, and reacting to verbal and nonverbal messages

a. Listening b. Hearing c. Responding d. Interpreting

Communication & Mass Media

Carlotta prefers to stay busy and hardly has a moment when something isn’t going on. Her sister, Bonita, has a leisurely life and does whatever she wants whenever she wants. The sisters have a different approach to the ____________ orientation.

a. world b. social relations c. self- d. time

Communication & Mass Media