A peer at work takes small amounts of office supplies for her own use at home, saying that this is a tiny loss to the company. You tell her that if everyone were to take office supplies, then the loss would no longer be minimal
Your rationale expresses which historical ethical principle?A) Kant's Categorical Imperative
B) The Golden Rule
C) The Risk Aversion Principle
D) The "No free lunch" rule
E) The slippery-slope rule
A
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Which of the following statements is true regarding the market/market structure of sales organizations?
A) The organization is aligned by product categories. B) The sales force sells all products marketed by a division to a single market. C) The sales force sells the entire product line to customers in the segment. D) The sales force sells a product or product line to all markets.
Which of the following best explains why a forty-year-old woman and a fifteen-year-old boy would interpret an ad for an age-minimizing makeup differently?
A) They respond in contrasting ways to different media. B) They are not equally susceptible to noise. C) They follow different communication models. D) They have different frames of reference. E) One is not as likely as the other to provide feedback.