________ are tools that marketing managers use to assess the merits of a proposed marketing communication and the strategy behind it

Which basic step to personal financial planning should be considered when examining your current financial situation?

A) Step 1 B) Step 2 C) Step 3 D) Step 4

Which of the following power tactics involves increasing the target's support by involving him or her in decision making?

A) legitimacy B) rational persuasion C) consultation D) ingratiation E) pressure