Which of the following is not one of the emerging technologies being used to better
serve customers today?
a. Internet
b. 1-800 numbers
c. Face-to-face encounters
d. Call centers
c
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A new shampoo advertisement on television identifies all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another company's shampoo
What is this company seeking to convey in this television commercial? A) the product's time utility B) the product's distinctive competency C) the company's production orientation D) the company's marketing segmentation process E) the product's differential benefits
Which of the following is true about restraints of trade?
A) Some acts are illegal per se, but other actions must be judged by the rule of reason. B) Under the rule of reason, all restraints of trade are illegal. C) Under the per se rules, all restraints of trade are illegal. D) Price fixing is always judged by the rule of reason. E) Tying agreements are always illegal per se.