A new shampoo advertisement on television identifies all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another company's shampoo
What is this company seeking to convey in this television commercial?
A) the product's time utility
B) the product's distinctive competency
C) the company's production orientation
D) the company's marketing segmentation process
E) the product's differential benefits
E
Business
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Which of the following intangible assets should be shown as a separate item on the balance sheet?
a. Goodwill b. Franchise c. Patent d. Trademark
Business
To reduce social loafing, managers can make individual contributions to the group indentifiable by: (Choose all that apply.)
-holding members accountable -calling out members who are not performing at group meetings -assigning specific tasks to group members -withholding incentives until everyone does their part
Business